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June 10 Muni Service Changes Adds Service on Connector Routes

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June 10 Muni Service Changes Adds Service on Connector Routes By Clive Tsuma The 38R Geary Rapid will run every 6 minutes starting June 10 Starting Saturday, June 10, the SFMTA will be adding Muni service on several lines to address crowding, wait times and to support increased summer tourism. We’re also making some stop changes to serve more customers and make the service more accessible and reliable.  Increased Service  To address crowding and reduce pass-ups, we’re adding service on the 1 California between Clay and Drumm streets and California Street and Presidio Avenue – where demand is highest – on weekdays from 7 a.m. to 7 p.m.  We’re also going to be starting service earlier on the 1X California Express, at 7:30 a.m. instead of 8 a.m., in response to customer feedback, as well as adding stops at Cherry, Spruce and Laurel streets and Presidio Avenue.   We’re also extending the evening service to the Presidio at 30 Stockton seven days a week. The last trip from the Sports
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SFMTA Supports San Francisco Small Businesses Through Construction and COVID-19

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SFMTA Supports San Francisco Small Businesses Through Construction and COVID-19
By Sophia Scherr

Local small businesses are what give San Francisco its eclectic and unique charm. Running a small business in San Francisco isn’t an easy feat either, especially over the past year. Therefore, it’s imperative that SFMTA’s projects not only provide resources to businesses that are impacted by construction but are also responsive to COVID-19 concerns as well.

Through our partnership with the Office of Economic and Workforce Development (OEWD), we have been able to provide an additional layer of support to businesses along project corridors including the Geary Rapid Project, Van Ness Improvement Project and L Taraval Improvement Project.  The SFMTA project teams have made it a standard practice to include dedicated support as part of every major capital project. OEWD staff undertake door-to-door outreach and provide information and assistance with grant applications and other city resources that are available to impacted business owners. This partnership with OEWD is just one of many tools in SFMTA’s toolbox to ensure that our small businesses can thrive.

Projects like the Geary Rapid Project span diverse neighborhoods, each with differing needs. Project staff therefore customized outreach and engagement with small business owners and merchant groups for each of the unique business corridors along the corridor: Union Square, the Tenderloin, Japantown and the Fillmore.

photo of Geary Rapid Project and OEWD staff meeting prior to COVID-19 with Fillmore Merchants to discuss upcoming construction

Geary Rapid Project and OEWD staff meet prior to COVID-19 with Fillmore Merchants to discuss upcoming construction

Prior to construction starting in a neighborhood, SFMTA and OEWD staff held frequent meetings with merchant groups and business owners to describe the anticipated impacts of construction and determine which support-resources best fit their needs. Once construction began, each merchant corridor was provided business wayfinding signage in line with their branding, as well as to fit the look and feel of the neighborhood. This wayfinding signage helps to raise the visibility of businesses, so that patrons can still find and access their favorite stores throughout construction.

Photo of wayfinding signage next to Construction Crews working in the Fillmore

Wayfinding signage next to Construction Crews working in the Fillmore

COVID-19 and shelter-in-place orders only compounded pressure on small businesses already feeling the effects of construction. In response, SFMTA staff and merchant groups worked together to develop new ideas on how to keep customers coming during this challenging time. Small businesses, local events, and COVID-19 resources were featured within the project’s weekly construction forecast, which is sent to over 3,000 subscribers.

Each group also collaborated with staff to determine what type of marketing support would best suit them, and when was the best timing given the changing nature of shelter-in-place restrictions. The results were a mix of traditional and new approaches of promoting local merchants. For example, the Japantown Merchants Group chose an advertising campaign to promote visiting Japantown, featured inside and outside of buses throughout the Muni network. The Tenderloin Community Benefit District took a social media approach and promoted visiting restaurants and stores via targeted Facebook ads.

No matter the chosen method, providing targeted support is a proactive way for the SFMTA to help small business during these trying times, so they are able to remain open as our city begins the re-opening process.     

Photo of bus with ad produced for Japantown as part of the Geary Rapid Project Business Support Program

Bus ad produced for Japantown as part of the Geary Rapid Project Business Support Program

Of course, we recognize that in the past not every SFMTA project has been smooth sailing when it comes to construction. However, we have built upon our experience as a lesson for projects currently underway, and for those being planned. We have learned that consistent, personalized outreach and having project staff dedicated to addressing issues directly and quickly are essential to building and fostering meaningful relationships that maximize opportunities, and minimize the impact of construction.



Published March 23, 2021 at 10:00PM
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The Future of Transit Service Through the Health and Budget Crisis

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The Future of Transit Service Through the Health and Budget Crisis By Jeffrey Tumlin The pandemic has upended every aspect of our society, and the SFMTA is no exception. The COVID-related health and financial crises have resulted in deep and painful cuts to Muni service. We will be draining our fund reserve and spending one-time money just to sustain the service we have. Absent new outside funding, we fall off a financial cliff in 2023, just as the city needs us the most to support its economic recovery. As your Director of Transportation, I want to be open and transparent about how we got here and what it means for you. When I took this job six months ago, our mobility systems were strong but inefficient, the result of too many years of avoiding hard or politically unpopular choices. This crisis has now forced us to make those hard choices. It has also demonstrated the SFMTA workforce’s depth of talent and creativity, and its capacity for collaboration and strategic risk-taking. Th
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June 10 Muni Service Changes Adds Service on Connector Routes

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चित्र
June 10 Muni Service Changes Adds Service on Connector Routes By Clive Tsuma The 38R Geary Rapid will run every 6 minutes starting June 10 Starting Saturday, June 10, the SFMTA will be adding Muni service on several lines to address crowding, wait times and to support increased summer tourism. We’re also making some stop changes to serve more customers and make the service more accessible and reliable.  Increased Service  To address crowding and reduce pass-ups, we’re adding service on the 1 California between Clay and Drumm streets and California Street and Presidio Avenue – where demand is highest – on weekdays from 7 a.m. to 7 p.m.  We’re also going to be starting service earlier on the 1X California Express, at 7:30 a.m. instead of 8 a.m., in response to customer feedback, as well as adding stops at Cherry, Spruce and Laurel streets and Presidio Avenue.   We’re also extending the evening service to the Presidio at 30 Stockton seven days a week. The last trip from the Sports
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Ride to Chase Center Events Along the New T Third

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Ride to Chase Center Events Along the New T Third By Christopher Ward Starting January 7, take the S Shuttle Mission Bay on the new T Third line via Central Subway to Chase Center events. Service on the new T Third Line from Chinatown Rose-Pak to Sunnydale starts January 7. With it , new event service to Chase Center will also start via Central Subway on the S Shuttle Mission Bay. During events at Chase Center, shuttles will operate between Chinatown-Rose Pak Station and UCSF/Chase Center every 10 minutes. These shuttles will start approximately two and a half hours before an event and continue for two and half hours after an event. From Chinatown to Chase Center, riding the S Shuttle Mission Bay takes about 20 minutes. Best of all, your Chase Center event ticket is your Muni fare. No additional Muni fare needed ! Both electronic and physical tickets for events – including Warriors games, concerts and other events – will serve as  proof of payment  for Muni service throughout
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